(Almost) Everything You Need to Know about Lighting in (Almost) Under 30 Minutes

This beginner’s technical breakdown of lighting is perfect for those just starting out. (Kevin highlights one mistake in the video: when he refers to CRI as Color Temperature Index. It stands for Color Rendering Index.) If you’ve just started your Read More …

Share this:
Share

Client’s Brief – What Shouldn’t Be Missing?

What shouldn’t be missing from the client’s brief? Campaign’s REASON – explicit and very clear: “why should I care?!” problem to be solved / opportunity to be exploited Business OBJECTIVE – pragmatic and clear The CONTEXT – clear understanding of Read More …

Share this:
Share