60 Content Predictions for 2015

In total, we have compiled 60 content marketing predictions from thought leaders around the world. Here are some of my favorites:

Google will acquire Twitter, and Salesforce.com will acquire a content management company. —Robert Rose, Chief Strategy Officer, Content Marketing Institute

2015 will bring decentralized content creation programs with participants across the company (not just marketing), as well as content initiatives that rely on user-generated content in expanded and highly strategic ways. The best source of content in most companies may be right under your nose: your employees and customers. —Jay Baer, President, Convince & Convert

‘Fat’ content will become the focus of marketers everywhere. This includes content types like white papers, videos, eBooks, infographics… content that can be broken up and used as the fuel for multi-channel campaigns. —Jesse Noyes, Senior Director of Content Marketing, Kapost

Now is the time to have content marketers really step up and lead a centralized organization that directs, creates (or supports the creation of), and distributes content. 2015 will see the end of fractured programs and tactics. —Amanda Maksymiw, Content Marketing Manager, Lattice Engines

Content marketing slides down from heightened expectations to disillusionment as brands begin to realize “content marketing” isn’t the same thing as merely producing content. —Frank Strong, Director of Communications, Lexis

Brands will recognize the role of editor as the missing link to true content marketing effectiveness. —Sarah Mitchell, Director of Content Strategy, Lush Digital Media

So what’s your content marketing prediction for 2015?

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