Hard Truths About Making Great Advertising

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The original article is here:

Hard Truths About Making Great Advertising

 

I really recommend you spend 20 minutes and read the post, it’s really worth it. But, here’s the short list:

1. You Can’t Do Great Work Without a Great Brief

2. Only Visionaries Buy Visionary Work

3. You Must Hire Great Talent

4. You Have to Be All In

5. The Work Must Evolve

6. Your Job Will Be On The Line

7. The Client Will Have Their Eye On The Wrong Ball

8. The Work Will Not Please a Committee

9. You Will Have to Go to The Top of The Food Chain

10. Focus Groups Won’t Get It

11. The Focus Results Will Predict Nothing

12. You Will Have to Hide Something

13. Your Work Will Die a Few Deaths

14. Sometimes It’s Better to Ask Forgiveness Than Permission

15. You Will Have to Beg and/or Threaten

16. Sometimes a Failure is Your Lucky Break

17. Recognition Comes After

18. Everyone Will Take Credit

19. It Will Kick Your Ass

20. You’d Have to Be Crazy to Do It Again

 

And here’s a “bonus” 😉

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